About visibility for GitHub Apps
You can make your GitHub App registration public or private. If you set your GitHub App registration to public, anyone on your GitHub Enterprise Server instance can install it, but the app is not available outside of your instance. If you set your GitHub App registration to private, it can only be installed on the account that owns the app.
If you want to make your app available to other GitHub Enterprise Server instances, then you need to take additional steps. For more information, see "GitHub Enterprise Server에 GitHub 앱 사용할 수 있도록 만들기."
If it is important for other GitHub Enterprise Server users to be able to use your tool, consider using GitHub Actions instead of a GitHub App. Public actions are available on GitHub Enterprise Server instances with GitHub Connect. For more information, see "GitHub Connect를 사용하여 GitHub.com 작업에 자동 액세스 사용" and "엔터프라이즈용 GitHub Actions 정보."
For information about changing the visibility of a GitHub App registration, see "Modifying a GitHub App registration."
Public installation flow
Public GitHub Apps have a landing page with an Install button, so that other people can install the app in their repositories.
Private installation flow
Private GitHub Apps can only be installed on the user or organization account of the app owner. Limited information about the app will exist on a landing page for the app, but the Install button will only be available to organization owners and app managers for the organization that owns the app, or the personal account if the GitHub App is owned by an individual account.