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Viewing metrics for your listing

The GitHub Marketplace Insights page displays metrics for your GitHub 应用程序. You can use the metrics to track your GitHub 应用程序's performance and make more informed decisions about pricing, plans, free trials, and how to visualize the effects of marketing campaigns.

You can view metrics for the past day (24 hours), week, month, or for the entire duration of time that your GitHub 应用程序 has been listed.

Note: Because it takes time to aggregate data, you'll notice a slight delay in the dates shown. When you select a time period, you can see exact dates for the metrics at the top of the page.

Performance metrics

The Insights page displays these performance metrics, for the selected time period:

  • Subscription value: Total possible revenue (in US dollars) for subscriptions. This value represents the possible revenue if no plans or free trials are cancelled and all credit transactions are successful. The subscription value includes the full value for plans that begin with a free trial in the selected time period, even when there are no financial transactions in that time period. The subscription value also includes the full value of upgraded plans in the selected time period but does not include the prorated amount. To see and download individual transactions, see "GitHub Marketplace transactions."
  • Visitors: Number of people that have viewed a page in your GitHub Apps listing. This number includes both logged in and logged out visitors.
  • Pageviews: Number of views the pages in your GitHub App's listing received. A single visitor can generate more than one pageview.

Note: Your estimated subscription value could be much higher than the transactions processed for this period.

Conversion performance

  • Unique visitors to landing page: Number of people who viewed your GitHub App's landing page.
  • Unique visitors to checkout page: Number of people who viewed one of your GitHub App's checkout pages.
  • Checkout page to new subscriptions: Total number of paid subscriptions, free trials, and free subscriptions. See the "Breakdown of total subscriptions" for the specific number of each type of subscription.

Marketplace insights

To access GitHub Marketplace Insights:

  1. 在任何页面的右上角,单击您的个人资料照片,然后单击 Settings(设置)

    用户栏中的 Settings 图标

  2. 在左侧边栏中,单击 Developer settings

    Developer settings 部分

  3. 在左边栏中,单击 OAuth Apps(OAuth 应用程序)GitHub Apps(GitHub 应用程序),具体取决于您要管理的 GitHub Marketplace 上架信息。 注:您也可以通过导航到 https://github.com/marketplace/manage 来管理您的上架信息。

    App type selection

  4. 选择 GitHub 应用程序 that you'd like to view Insights for.

  5. 向下滚动到 Marketplace 部分,然后单击 Edit Marketplace listing(编辑 Marketplace 上架信息)。 只有在注册您的应用程序时允许任何用户或组织安装该应用程序,Marketplace 部分才可见。 更多信息请参阅 Marketplace 要求列表。

    编辑 GitHub Marketplace 上架信息的链接

  6. Click the Insights tab.

  7. Optionally, select a different time period by clicking the Period dropdown in the upper-right corner of the Insights page.

    Marketplace time period

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